Chapter 13 discusses the business side of pastoral farming. Specifically, it carves out the niche of the pastoral farm, one where people ostensibly pay a premium. Pollan suggests that normal food is priced irresponsibly low for the consumer with the rest of the cost taken by the public as a whole. Money also goes into fossil fuels to create fertilizers, pesticides and other chemicals. Expenses are also tallied through programs to clean up pollution, develop antibiotics/hormones and health care resulting from an obesity probrem. Pastoral farming avoids most of these costs, with little reliance on other industries.
In the same breath, Pollan also qualifies how incompatible pastoral farming is with city life and how there is a hidden resentment of modernization within the pastoral movement. While Pollan offers some solutions (like community-based sponsership of pastoral farms), its frustrating that he doesn't dig into this issue more.
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